Partnering with companies/ individuals with a suitable connection improves the ROI if online marketingis a priority. Inviting relevant guest speakers with a good following helps in creating a broader audience. Answering customer queries from the previous episode help to build trust. The feedback received from one episode can also be the topic for the next one. Podcast marketing enables brands to build better engagement with their existing customers and help them attract potential leads. Using guests, preferable with a high audience, social media promotion, convert it into a video and post on YouTube, transcribe, and run a content as a part of the podcast are some of the good ways to promote your podcasts. Twenty to sixty minutes is an ideal length of a podcast episode. Weekly, fortnightly, and monthly podcast episodes are great, depending upon the content relevance, time, and energy. It would be helpful since iTunes requires up to three days after submission to show it on their lists are useful tips to ensure you have a maximum outreach. Recording at least three to four episodes before the launch, maintaining an outreach list of bloggers, product users, and social media followers before the podcast launch. Unlike videos and written content, podcasts need far more gripping content for the listeners to stay tuned in. However, this podcast content needs to be fun, quirky and filled with quick information. Digital audio files of spoken words can be called podcasts. Podcasting helps companies to tell captive stories about their brands anywhere, anytime. The marketers decided to use the text to speech voice editors that enable users to convert various forms of content like blogs, scripts, and documents automatically into real voice. However, once the trend catches on, there is an imbalance with the demand and supply of podcasts/ podcast creators. Not all companies can hire a perfect person with significant voice modulation to suit their podcase needs.
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